As more and more data continues to be collected and stored online, businesses are more interested than ever in consumer data. Most would assume that the data businesses collect on their customers would be tidy and useable, but it’s actually quite the contrary. A significant amount of the data that is produced comes in an unstructured form. Little to no value can be derived or analyzed from the data they initially collect. These businesses must first structure the data in such a way that makes sense and can create a competitive advantage. In order to do so, however, they’ll need the right tools and techniques. The process of effectively gathering, managing and analyzing data is one that requires a great deal of patience and effort. For more information on how your business can prepare for these processes, please see the resource coupled alongside this post.

Transforming Your Unstructured Data into Customer Insights provided by Wavicle Data Solutions, a company specializing in restaurant data analytics