As uncertainty continues to loom over the long-term success of brick and mortar stores as compared to their online counterparts, small business owners in particular have been being tested. Though online shopping has become the default for most customers, it has also sparked expectations that customers have when it comes to certain variables of their orders. For example, the order’s lead time, or how long it’ll take to arrive from the time of purchase. Many established businesses in the e-commerce space will be able to provide much faster turnarounds than the less established ones as a result of internal logistical prowess or infrastructure. In some instances, customers will avoid purchasing a good from a business entirely if their shipping speeds are lesser than a competitor. Understanding this, small businesses that hope to sustain any level of competitive advantage will have some work to do when it comes to improving their lead times and customer experience. For additional information on how your business can do exactly that, continue reading on to the resource coupled alongside this post.